What Killed TGI Fridays? (It’s Not What You Think)
TGI Fridays Ignored This-Are You?
TGI Fridays just filed for bankruptcy. Remember them? The place with the stripes, flair, and Jack Daniel’s sauce on everything?.
Why? They got BORING. They tried to please everyone and ended up exciting no one. Their menu? Bloated. Their vibe? Confused. Their leadership? Spinning like a barstool.
Remember:
If you try to be everything to everyone, you become NOTHING to anyone.
You’re a one-person creator. That’s your superpower. Be weird. Be specific. Stand for something. The world doesn’t need another bland “me too” brand.
TGI Fridays forgot that. You shouldn’t.
To standing out (and staying in business),
Dan
Mmm, that's a shame, I used to like the occasional visit to TGI Fridays. BUT, as you say, it became "Just another USA Style Dinner" with no "Special Vibe" which is obviously why we didn't go as often as perhaps we could have done!