I read an article years ago about people are more afraid of losing something then gaining something ... as a young guy many moons ago I did deck cleaning and only use door hangers for marketing ... my pitch was my cleaning and resealing of your outdoor deck would only cost a fraction of what it would be if you had to replace it ... FYI at the very bottom of the door hanger I would have my email address in bold type I got 15% my business from that email.
Earl, I read something similar years ago too. I’ve also seen marketing that fits this - like - “your position in the 200 queue is protected at a discount of 50% - simply make your payment by {date} to protect your access”. Fear of losing is stronger than gaining in this type of context too. Thanks for reminding me. It was years ago.
Love it Dan. Thankyou for sharing this
I read an article years ago about people are more afraid of losing something then gaining something ... as a young guy many moons ago I did deck cleaning and only use door hangers for marketing ... my pitch was my cleaning and resealing of your outdoor deck would only cost a fraction of what it would be if you had to replace it ... FYI at the very bottom of the door hanger I would have my email address in bold type I got 15% my business from that email.
Earl, I read something similar years ago too. I’ve also seen marketing that fits this - like - “your position in the 200 queue is protected at a discount of 50% - simply make your payment by {date} to protect your access”. Fear of losing is stronger than gaining in this type of context too. Thanks for reminding me. It was years ago.