Scraping PAA Questions

How to find long-tail searches from People Also Asked question

You will almost always see the People Also Asked box popup when searching for most keywords. This does what it says on the can, and shows you related queries.

Here is an example of a PAA box.

You can often find great low-hanging fruit here to investigate further,

Now, you can enter your keywords and copy/paste the results but this is a painfully slow process when you have a lot of keywords.

Plenty of paid tools exist to automate this process, but I wanted to show you a free way to scrape these semi-automatically.

To do this, you will need to install a Chrome extension that enables scraping. You can get it here…

Install Scraper

All I am after from PAA is as many questions as possible that I can feed into another research tool later on in the process. So the quick and easy way to do this is.

Search for your base keyword or phrase in Google.

Then click the accordion symbol on each of the questions that come up, this will add more related questions to the page. Starting at the bottom of that list, click on each one that you think is relevant and scroll up as you go. (starting at the bottom makes this more efficient).

In less than a minute you will have a hundred or so related questions.

Next, you will need to right-click on any of the questions and select Scrape Similar from the menu that appears. Make sure you choose a question just to get the list of of questions, or if you highlight the question and answer for one of the results you can also scrape all that data.

If you just choose the question you will get a result like this.

or if you highlight the question and answer, you will get a result like this.

I personally only care about the keywords so that I can do further research on them. You can copy your results to the clipboard or export them.

On a final note, I just want to mention that tools like Ahrefs do scrape this information but I find their data is out of date, and of course, Ahrefs is uber expensive. Using this method you can compile a huge list of keywords to explore in a free trial of Moz or SEMRush later.