Renegade Newsletters: The Renegade Subscriber System 3.0

The proven system that builds a profitable newsletter business

Read all articles in the Renegade Newsletters series

15 years ago I wrote the $60k A Year Secret. At its heart, it was a simple strategy to build a subscription business by tagging on a $5 newsletter to a product being sold.

A couple of years ago I updated the report and turned the $60k A Year Secret on its head and made the focus on using a list to sell a small subscription newsletter the focus.

What you are reading now is version 3 of the system, it is the result of several years trial and testing with clients and my own business to build the most optimised funnel for getting people to join your list and ultimately convert them to paid subscribers.

Now I know I have already covered this before but I just want to go back over why this model works so well…

"People are reasonably good at estimating how things add up, but for compounding, which involved repeated multiplication, we fail to appreciate how quickly things grow."
— Paul Romer

If you sold just two $5 subscriptions every day, at the end of the first year, you would have brought in $22,410. It might not sound a lot…

But this is where things get interesting.

Let me show you the numbers…

Every month, your income increases until you are bringing in $3,435 a month after one year.

Now, by the end-of-year two, you are earning $6,855 a month, making it a $85k+ a year income, and at the end-of-year 3, you are running a nice, low stress $190k a year business.

This is based on 3 customers unsubscribing every month.

In addition to all of this recurring revenue, you will also make affiliate sales, and potentially additional sales from your own products.

As you can see, if you stick to it, the numbers compound pretty quickly.

And that is the power of the simple $5 system.

The Renegade Upgrade

What makes this system really powerful and ultimately profitable is the combination of a simple low-cost subscription, and a little secret-sauce to turn free subscribers into paid ones. Let's have a big picture overview of the process.

Let’s break this down in detail by starting at the beginning.

On a quick note, if you have read The Renegade Subscriber System 2.0 before then this process is going to look familiar but the funnel is different.

Lead Generation & Building Loyal Fans

It is important just to get started, to start writing, to put out posts, and the sooner you do that the sooner you will begin building your business.

And before taking action on anything I cover below I want you to commit to posting content before you have any of this in-place. Don’t let what you need to do further down the line inhibit you from getting started now.

Lead generation ultimately boils down to one thing.

I will give you something in exchange for your email address. 

What makes people hand over their email address is the desire to have the thing that you offer. The more valuable the thing, the easier it is to get their email address.

You need to create high value lead magnets.

What I think is a high value lead magnet, and what most people think is a high-value lead magnet, are often quite different.

My rule of thumb is… 'would I spend $10 to get this information?'

If the answer is no, then it's not worth creating it.

What I want you to produce is something unique, created by you, which will showcase your knowledge or interest in a niche. I want it to provide an aha- moment, directly solve a problem, or answer a question that your potential customer might have.