Renegade Newsletters: So Why Newsletters?

The end of high-ticket content

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Many of you reading this have probably bought a high-ticket course or been to an expensive seminar costing $1,997+. If you did, this was probably somewhere between 2006 – 2014.

This was the golden era of information, and we had amazing launches like John Reese’s Traffic Secrets and Jeff Walker’s Product Launch Formula, just to name a few.

But launches like that and the sale of high-ticket items and conferences rarely escape the wealth, or finance niches. And even in these niches we are beginning to see the democratization of information.

I am sure you saw the $100 Leads launch by Alex Hermozi last year. He gave away all his courses for free, which shocked quite a few people in this industry. So where does this leave us in the info business when you can find the answer to almost any question with a Google search or in a conversation with ChatGPT?

To answer that I just want to go back to Alex Hermozi and his launch.

You see, tens of thousands of people will have signed up to his launch, those fortuitous enough to have been on the live webinar will have gotten everything Alex has created (a clever way of conditioning your list to show up).

Those that just grabbed his $100 leads however also got a huge package of information including;

• Lead Magnet Mastery

• First 5 Clients Framework

• Mozi Media Content Method

• Cold Outreach Playbook

• Paid Ads Playbook • Referral Playbook

• Affiliate Playbook

• 0-$100M scaling roadmap & more.

All of these have incredible value and are packed with priceless information and insights. But how many people have actually gone through his course?

I suspect very few.

Why? There are two reasons.

1. The course was free, so it is not at the top of their priority list. People rarely take action unless they have paid for something.

2. It is 4 hours long. People find it hard to consume that quantity of information.

I see courses with 40+ hours of video content being advertised all the time. If there is one thing that puts me off, it’s that.

No one, even if you have nothing else to do in the world, has that amount of time to learn something.