Renegade Newsletters: Price Points & Attrition
What is the ideal price for a newsletter
I had a great question put to me in the comments the other day and I thought I would write up a quick post to address it for everyone.
The question was about whether it would be better to charge $9 instead of $5 and what the impact on signups and unsubscribes (attrition) would be.
The thing is that prices can be very flexible and is very dependent on your niche.
But…
The price has to be grounded in the real world.
Codie Sanchez sprouts ridiculous nonsense about how every newsletter should be $97+, well good luck trying to get a person interested in off-grid living to pay that kind of money.
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