Price Increase On Friday
The Micro-Product Playbook
The Ship Small: Micro-Product Playbook will go live for non-members to buy on Friday, and will increase in price to $47. If you want a copy then you need to grab it now. (saving $20)
You get a complete system that lets you build a winning product in less than 24 hours including:
The Doppelganger Protocol: A forensic voice-extraction system that analyzes your existing writing (or anyone else’s) and produces a deployable AI system prompt that makes every word it generates sound like it came from you. This is the piece that turns AI output from generic to genuinely yours. (worth more than this report alone0
The “bleeding neck” research method: A specific AI prompt sequence that finds the problems people are already spending money on, haven’t solved, and are furious about. Not hypothetical demand. Proven, frustrated, ready-to-buy demand. Takes ten minutes from “no idea” to three validated product angles.
The two-phase validation trick and confirmation layer: Confirm what the market is buying, what’s failing them, and exactly where the positioning gap sits that your product can own. It digs into real community conversations, surfaces the exact words your future buyers use when they’re frustrated at 2am, and hands you your sales copy pre-written in their voice.
The behaviour change blueprint: The single most important prompt in the entire system. It defines the exact transformation your product must deliver, the false belief it must destroy first, the trigger that will get your reader to act, and the minimum viable first step that gets them moving without overwhelming them. This is what separates products people use from products people abandon.
The minimum viable path framework: Strips your product down to the four to six non-negotiable steps that actually produce the result, and eliminates everything else. If skipping a step doesn’t guarantee failure, it doesn’t make the cut.
The two-shot writing loop: The exact prompt sequence (master setup plus the steerable loop prompt) that writes every section of your product with consistent voice, no padding, and a built-in progress tracker so nothing gets lost or repeated.
The headline formula: Problem plus Solution plus Specificity. Attracts the exact right buyer. Repels everyone else before they click. Turns your conversion rate up and your refund rate down simultaneously.
Repulsion marketing explained: Why turning away the wrong buyers is not leaving money on the table but is in fact the fastest route to a list of people who get results, trust you, and come back for the next product.
The economics, made concrete: The actual math of what one focused $27 product generates over time, what happens when you build one a month, and why the model compounds in a way that a single high-ticket product launch never does.
The live example: Throughout the report I build a brand-new product, in a niche I know nothing about, using the exact same system I am teaching, to prove to you just how powerful this really is.
And you also get these bonuses
I have created a brand new report to complement The Micro-Product Blueprint called ‘From Zero To Sales: The Ship-Small Launchbook’. This guides you through a 7 day plan, launching your product and getting your first sales. This is now included in the download.
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Last weekend I spent some time using a prompt I had built, running on Gemini 3.1 Pro Deep Think to discover unique and highly profitable business ideas across fifty different niche markets, totalling 1,250 unique business ideas. Not only is this a useful insight into niches outside of your own, but a great source of ideas for info-products. This is now available to download immediately after grabbing the main report.
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The Sales Letter Builder: This sales letter you are reading right now was all written by AI using The Doppelganger Prompt I teach in the first part of the report.
I have just added a brand new report that shows you how I did it (well AI did it), and the prompts you need to do it yourself.
This is so valuable everyone should have it. It's still an outstanding bargain at the higher price, but it's a good idea to jump in if you can before the price goes up.
Hi Dan I cannot upgrade fee account on substack, my paid account is on an email outside of substack as pet previous emails