How To Build A 7-Figure Blog #1

The four types of content you need to create, and why the order of these is key to getting ranked in Google.

Quietly, across the United States and the rest of the world, hundreds of solopreneurs are building 7-figure blogs.

These entrepreneurs have never been to a Traffic & Conversion summit, sucked on the teat of Grant Cardone and his 10X hype machine, or listened to the thinly guised pitch fests of ‘shelf-help’ gurus like Tony Robbins.

Nope, they are building, without fuss or fanfare, successful businesses in niches that they love. One post at a time.

For a lot of these creators, their success has been ‘lucky’. They hit upon the right formula by accident. They created the content they wanted, and it took off.

For others, they played strategically, analyzing their competition, working out what worked for them, and did it better.

I have personally been in the SEO game for 19 years, and for the last couple of those I have been helping my clients build highly profitable blogs.

This series of articles will condense all of my research and knowledge into a series of actionable steps to show you how to build a 7 figure blog in less than two years.

I am also going to show you the quickest way to get to your blog to $10K a month, without working yourself crazy.

This series of articles is also designed to go hand-in-hand with, or be enhanced by everything else that I teach.

If you have my ‘How to give away free stuff and build recurring income report’ - AKA ‘The Report’ then you can use the techniques in these articles to build a mini-blog around the niche you have chosen.

This works exceptionally well because you are targeting a starving crowd, in markets with little to no competition.

If you have Renegade Email, then this will unlock a whole new revenue stream for the blog, and we will cover this in the four types of content you will be creating.

Finally, I have just embarked on a new venture, putting my money where my mouth is, and building a blog doing exactly what I am going to teach you here.

I will share details on this in the coming days so that you can follow along.

With all that being said… let’s get started.

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When people first start out with blog building, especially if it is in a niche they are passionately involved in, it is natural to want to create helpful and useful content.

I am really interested in bread making, so I might cover ‘how to create the best sourdough starter’ then move on to posts about making your first loaf, advanced sourdough recipes, etc.

This is Informational Content.

If you are really into a niche, then it is the content that YOU want to create.

Unfortunately, in the early days, spending most of your time creating this kind of content will drastically slow down the rate at which your blog grows and ranks.

Doing this put one of my clients back two years, and I will share a case study on how we fixed this soon.

What you really need to be working on first is Transactional Content.

Transactional content can be comparing one product to another, such as ‘Is basket X or basket Y better for proving sourdough’.

Or it can be top-lists, for example, ‘My top five flours to use when making sourdough.’

It can be a direct reviews of a product such as ‘My review of LoafNest the worlds easiest artisan bread kit. Is it really worth it?’

Or alternative style posts like ‘My top 3 alternatives to LoafNest, a dutch oven guide’

These type of posts, although not as satisfying to write, will help you get ranked a whole lot quicker because you are targeting less competitive keywords.

And getting ranked quicker, will help build your domain authority early on to get out of Google’s purgatory.

I will be covering ranking, domain authority (and what Google really uses) in an upcoming article.

But one of the other key benefits is, you start to build an income. Each of these posts will have affiliate links to the corresponding product.

And don’t believe the bullshit out there. Google does not penalise you for having affiliate links on your page when you are first trying to rank.

So we have covered the first two types of content you need to be creating. Let’s look at the next.

Sharable Content

You create sharable content to rank. This is the kind of content that people instantly want to share with their friends, or on Facebook groups they are in. All of these shares will help build domain authority over time.

This is quite a deep topic, and creating good sharable content is hard, so I will be covering this extensively.

And finally we have…

Downloadable Content

This is where you build your list, your subscription business, and is Renegade Email 101. (if you don’t know me, this is something I teach, and am passionate about).

I have made almost all of my income over the years from email. It is the most profitable form of traffic you can have, and with downloadable content (which is effectively lead magnets), you get to build a big list for free.

This, with a bit of work can 5-10X the income you make from your blog.

Again, I will be covering this extensively in upcoming lessons.

Right, that is it for today, the one take home I want you to have is that you HAVE to be building transactional content first. Sure, you can write some informational posts, but the bulk of the work needs to be on writing content to scoop up some of the easy to rank for keywords, therefore building authority.

I will be going into a lot more detail on this. This was just an overview of the basic strategy before we get started.

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